LinkedIn has 575 million registered users, 260 million of which are actively using their account every month. As a professional you can no longer afford to ignore this increasingly-popular networking site.
Not only does LinkedIn provide a great way for moms to get back into work, it can help to secure exciting new opportunities by extending your professional network.
Here are 4 reasons why LinkedIn is a great social media platform to be a part of.
LinkedIn Profiles Are the New Resumes
As we prepare to enter the 2020s, your resume is going to become secondary to what’s known as your “personal brand”. And it will be shaped online for the most part.
As part of assessing potential candidates for a role, employers often Google your name to see what they can find out about you.
The results will paint an image of the type of person you are, what traits you value, and what your professional achievements have included so far.
In other words, your personal brand.
The top of most name searches in Google is dominated by social media profiles such as LinkedIn. So you better make sure they’re all in order.
If you don’t have a LinkedIn profile, it’s harder for recruiters and hiring managers to get a feel for who you are and how you’ll potentially fit in at their work place.
LinkedIn is Great for Moms Looking to Get Back into Work
If you’ve been a stay-at-home mom for an extended period of time in order to bring up your children, then LinkedIn provides one of the best paths for finding work when you feel you’re ready to return.
You can make a start by connecting with old colleagues and seeing if there’s anyone in their network that you’d like to be introduced to.
You can also change your status to looking for work which will alert recruiting firms and potential employers to your availability.
Another increasing trend that LinkedIn is helping to advance is “returnships”.
These opportunities are paid internships for employees who’ve been out of the workforce for a while due to family reasons, and provide professionals with the chance to get back up to speed while looking for a more permanent solution.
LinkedIn Provides the Best Online Resource for So-Called “Secret” Jobs
Once you’ve got your profile and experience properly filled out, you can begin to proactively hunt for new jobs (whether you’re currently in work or not). You can make a start by utilizing LinkedIn’s own job portal.
But while there are plenty of jobs listed on their portal, LinkedIn is the best place to find uncover private or “secret” jobs.
What are private or “secret” jobs I hear you ask?
Basically these are the jobs that no-one knows exist yet, or positions that aren’t actively being recruited for.
Your private LinkedIn network is the best way to uncover these types of opportunities.
It may be that an old work colleague puts you in touch with someone who likes the look of your experience so much that they create a position based on your aptitudes and experience.
Or it may be that by updating your status as available, you may have a recruiter reach out to you concerning a potential future opportunity that only a few people have knowledge of.
Bumping you up to the head of the line ahead of competing candidates, before it goes public.
Without leveraging your LinkedIn network, you’ll never gain access to these publicly-unavailable positions.
LinkedIn Gives You the Opportunity to Showcase Thought Leadership
Your LinkedIn account is much more than just your profile page and making new connections.
It can be great for enhancing that all important personal brand that we’ve already talked about.
With the advent of LinkedIn Articles, you have the ability showcase your industry knowledge through thought leadership pieces that have the ability to spread to all corners of the globe if they go viral through likes and shares.
Not only will your current employer love you for giving them additional online exposure (and who knows, maybe even a raise?!), it also showcases your abilities to a much wider audience than your current professional network.
Great articles will lead to receiving several inbox messages. And many of these will contain thinly-veiled offers for a job or invitations to speak at events. Allowing you to pick and choose which opportunities to pursue with regards to progressing your career.
Give Your Career a Boost with LinkedIn
It doesn’t matter if you are a mom looking to return to work, or you’re on the lookout for a different challenge. LinkedIn is useful in so many different ways.
It gives you a chance to showcase your knowledge and experience. It’s also a great way to uncover positions that may not be available to the general public.
It’s not what you know, it’s who you know. This is an old saying, but still holds as true today as it has ever done. And there’s no better online platform to increase the size of your professional network than LinkedIn. So what are you waiting for? Get started today!
How useful have you found LinkedIn? Did you manage to use it to find a new opportunity?
Let me know in the comments below!